The 2007 San Diego County Credit Union Poinsettia Bowl generated an economic impact of $11.3 million for the San Diego area. Direct visitor spending totaled $5.8 million, while $5.4 million was derived from indirect spending. According to the study, 17,217 fans traveled from outside the County of San Diego to attend the game. Total attendance was 39,129.
“With the addition of the Poinsettia Bowl three years ago and its pre-Christmas playing date, we are filling hotel rooms and providing patrons for restaurants and shops during one of San Diego’s slowest weeks of the tourism year,” said 2007 President Rudy Castruita. Since its inception in 2005, the San Diego County Credit Union Poinsettia Bowl has created an aggregate impact of $27.9 million. This figure was the result of a study conducted by the San Diego State University Center for Hospitality and Tourism Research.